Concept Art / Joe Frex traces its roots to 1996 when Jörg F. Rexroth, then a DIY hobbyist was asked by a friend to build a knock box to go with their espresso machine. That is when Jörg found his new passion - building tools that help people make great coffee.

By 2006 several of Jörg’s barista tools become so successful that, as the next logical step, he created his company Concept Art along with a dynamic team of collaborators. Since then, Concept-Art has become a household name with coffee lovers, baristas and professionals in the food and catering industry,